The collection of H&M Studio for Fall / Winter 2016 is elegant and full of special pieces with rich detail, the precision of the lines until the dominant embroidery. The strongly accented shoulders and narrow waist, hourglass, contrasting with the Swedish folklore influences, both in silhouette and decorative elements. Meanwhile, the long-sleeved draped dresses give a sense glamour and softness.
“This collection of H&M Studio exudes a new femininity. It’s about women’s strength and power, with a fresh version of folklore and romance. It is very refined and at the same time very authentic, “says Ann-Sofie Johansson, Creative Director of H&M.